Author Expo

0478 Author Expo - A3 poster V2 (2)1Congratulations to Lynda and the team at Bayside Library Service for holding their inaugural Author Expo at Beaumaris Library on the weekend. I had no idea there were so many writers, illustrators and book lovers in my local community!

A great atmosphere prevailed, where books and ideas were traded with enthusiasm. I look forward to this event growing each year!

An interesting programme, lead by speakers of both published and self-published books included: writing and marketing children’s literature; developing a non-fiction book; challenges in writing and publishing fiction; publish or self-publish?; promotion and the art of marketing; and Baysider writers in residence.

I particularly enjoyed the panel discussion: Promotion is not a dirty word! The art of marketing your book, with authors Lorraine Campbell, Jane Sullivan, Olga Lorenzo and Jenny Ackland.  Here are my take-homes from it:

  • Be authentic and true to yourself
  • Start social media early – well before your book is published – and keep at it!
  • Say ‘yes’ to everything!
  • Engage with people and find ‘your community’
  • You are the expert on your book
  • It can be useful to have a ‘hook’ or ‘story’ for your book
  • Have your 30 second pitch (what’s sometimes called the ‘elevator pitch’) well-rehearsed at all times!
  • Be positive, polite and helpful to others in your industry

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